Influencer Activations & Campaigns

With extensive experience in influencer activations, I’ve planned and executed over 10 events, from intimate office gatherings to large-scale activations with complex logistics. These experiences have helped elevate brand presence and build lasting relationships with influencers, media, and industry professionals.

A highlight was coordinating the Tarte x Beachwaver Coachella Co-branded Influencer House, where I handled everything from shipping and arrivals to ensuring influencers captured compelling content and the event stayed true to the brand. I also led Beachwaver’s Haircare Happy Hour in Brooklyn, where I oversaw everything from planning and décor to catering and guest coordination, introducing the new haircare line and Cabo campaign to press, influencers, and industry buyers.

Another standout project was the Times Square "Major Moment" Campaign, where we surprised top sellers with a personalized video on a billboard, celebrating their collaboration for the LTD collection.

In addition, I’ve supported the marketing team with go-to-market strategies for influencer partnerships and been instrumental in launching other major campaigns, always with a focus on creating VIP-level experiences. My goal is to ensure every activation is seamless, memorable, and meaningful for everyone involved.