Fashion Week

I have had the privilege of contributing to over 9 high-profile events, including New York Fashion Week (NYFW), Los Angeles Fashion Week (LAFW), Miami Swim Week, and Art Basel. Throughout these events, my roles have spanned across a range of functions, from serving as a Brand Representative and Event Coordinator to Personnel Manager and Influencer/Press Host, each of which has enriched my understanding of the complex and dynamic nature of fashion events.

As a Brand Representative, I’ve effectively communicated the story and benefits behind the Beachwaver brand backstage, recruiting and training hairstylists to use the tools and products correctly. In my role as an Event Coordinator, I’ve managed the logistics of large-scale events, including shipping products, curating gifting opportunities, securing invites for influencers and press, and hiring talent such as hairstylists to ensure a flawless execution.

As a Personnel Manager, I’ve led teams to ensure smooth operations from start to finish, keeping a clear focus on brand representation while maintaining a collaborative and professional environment. As an Influencer and Press Host, I’ve crafted engaging content, built relationships with media, and acted as a bridge between hairstylists, models, influencers, and other key guests, facilitating meaningful connections for the brand.

These experiences have given me a well-rounded perspective on the inner workings of fashion events and solidified my passion for creating exceptional experiences that leave a lasting impact on both brands and attendees alike. I thrive in fast-paced environments, and my diverse background allows me to contribute meaningfully to every aspect of event production and brand storytelling.